Reel · TikTokSampleVitamin C serum explainer
Answered the one question every comment was asking.
Skincare brand · Australia · Apr 2026, 6 weeks
- People reached
- 412k
- Saves
- 9.8k
- Leads
- 1.4k
- Vs. account average
- +540%
Cost per lead $1.90Comments 1.1kSample numbers
The brief
A serum with good reviews and almost no awareness outside one city.
What we did
Founder-led answers to real comments, filmed on a phone in one afternoon, cut to 20 seconds.
What happened
The answer series turned comments into store visits and paid ads reused the top clip.
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