Reel · InstagramSampleIced latte launch reel
A slow pour in the first second. People watched to the end.
Neighbourhood café · Metro Manila · Jun 2026, 3 weeks
- People reached
- 184k
- Saves
- 6.1k
- Leads
- 420
- Vs. account average
- +312%
Watch-through 61%Shares 2.3kSample numbers
The brief
A new iced latte menu and a quiet weekday afternoon to fill.
What we did
Three short pour reels, posted before the 3 PM slump, with a weekday-only promo in the caption.
What happened
Weekday afternoon orders picked up within two weeks and the reel became the café's most saved post.
Want results like these?
NextVitamin C serum explainer